E-merchandising & Searchandising
Because the user experience is a pillage of the customer relationship, equip your e-commerce site and your stores with adequate functionalities.
With Octipas’ e-Merchandising & Searchandising solution, offer your customers the shopping experience they are waiting for
The functionalities of the Octipas e-Merchandising & Searchandising solution allow you to enhance the brand image of your brand and improve the experience and satisfaction of your customers.
Features of the User Experience solution
Unified catalog
Thanks to the Digital In-store solution, your salespeople now have access on their tablets to all the products in the brand’s catalog. As a result, this is a real advantage for stores with a reduced sales area, as it considerably increases their depth of range.
- Search for products by scanning barcodes, categories, search engine…
- Access to product sheets (photo, description, price, size, unified stock)
- Cross-selling
What are the benefits ?
- Access to all products through all sales channels
- Improvement of product knowledge
- Knowledge of the product stock
Searchandising
The Octipas Searchandising solution brings together all the functionalities to enable you to deliver a relevant, fluid, simple and personalized search experience.
- Complete indexing of your catalog
- Relevance of results
- Boost & Bury
- Definition of the redirection strategy
- Instant Search
What are the benefits ?
- Simplified access to products
- Improvement in the conversion rate
- Improving the customer experience
e-Merchandising
Octipas’ e-Merchandising solution brings together in a single solution the key functionalities to be able to showcase your products and content in a simple and relevant way.
- Guided navigation
- Personalized Ranking
- Cross-selling & Up-selling
- Predictive Recommendation
- Grid Marketing
What are the benefits ?
- Simplified access to products
- Improvement in the conversion rate
- Improving the customer experience
- Loyalty
Recommendation & Customization
Our e-Merchandising & Searchandising solution provides you with a predictive engine based on the principles of machine learning and relying on exclusive algorithms.
This engine is powered by all interactions recorded on the site during each visit (pages viewed, products viewed, facets clicked, shopping cart, purchase …). By analyzing this data, the engine is able to recommend products by comparing the current user behavior to behavior observed beforehand on all Internet users. This gives the business teams the ability to constrain the engine to best serve the sales plan of the moment.
- Personalization of the experience as soon as you land on site
- Prediction of future purchases and product linkages
- Suggestions according to the contents of the shopping cart.
What are the benefits ?
- Increased likelihood of multiple purchases in the same session.
- Inspiring shopping experience.
Why implement an e-Merchandising & Searchandising solution?
Those little things that make all the difference
A solution that adapts to your information system
To facilitate and accelerate the implementation of its solutions in your company, Octipas has developed its own middleware allowing interfacing with your information systems. Your entire information system is interconnected without any need for change on your part: ERP, logistics, CRM, e-commerce, EDI, flow, payment…
Training and support for your field teams
Because the key issue for the success of the implementation of the sales tablets is the support of your sales teams, you have a dedicated contact who will accompany you from the preparatory phase of the project (preparation of the pilot store managers training, sharing of best practices, …). In addition, this support will continue throughout your project (sales team management, setting up challenges, performance analysis, reporting, feedback from the field, in-store visits, etc.).