Digital In-Store
Octipas’ Digital In-Store solution combines more than 100 functionalities in a single solution.
Eliminate the borderline between digital and physical commerce to ensure an omnichannel customer journey.
The sales tablet, a complete tool for your sales teams
Succeed in your digital transformation and guarantee the best in-store shopping experience to your customers.
Features of the Digital In-Store solution
Clienteling
Improve the relationship between salespeople and their customers by offering them an omnichannel clienteling solution :
- Customer account creation and data collection
- Unification of online and offline data
- Consultation of customer files
- Online and offline purchase history, wishlist, product reservation
- Product recommendation based on previous purchases
What are the benefits ?
- Better knowledge of customers
- Valuation of salespeople in front of customers
- Customer Loyalty
Unified product catalog
Thanks to the Digital In-store solution, your salespeople now have access on their tablet to all the products in the brand’s catalog. This is a real advantage for stores with a reduced sales area, as it considerably broadens the depth of their product range.
- Search for products by scanning barcodes, categories, search engine…
- Access to product sheets (photo, description, price, size, unified stock)
- Cross-selling
What are the benefits ?
- Access to the entire offer in all stores
- Improvement of product knowledge
- Knowledge of the stock of products
Sale
The Digital In-Store solution allows your sales teams to offer an omnichannel shopping experience to their customers.
From the product pages, sellers can add products to the shopping cart to make a quick takeaway purchase if the product is available in the store. In the event of a product being out of stock in store, the seller will still be able to add it to the cart in order to proceed with an order. The Octipas solution also allows to create mixed shopping carts containing ordered products and products available in store.
The customer can choose to receive his order at home (home delivery) or to pick up his package in store (pick-up in store).
Payment can be made on mobile Eftpos terminals or directly at the cash registers in the store.
What are the benefits ?
- Increase in turnover and average shopping cart
- No more sales loss in case out of stock
- Improved customer experience and loyalty
- No more breaks with the customer in the purchasing process
- Decongestion of the cash registers in case of strong affluence
Tasks Management
Octipas’ Digital In-store solution also includes a Tasks Management module. Accessible from their sales tablets, this functionality helps your sales teams in the management of their daily tasks with their customers.
- Automation of customer contact opportunities (post-purchase mail, birthdays, private sales…)
- Direct communication with the customer (mail, call, sms, Whatsapp, Wechat…)
- Appointments management
- Creation of a task with assignment to a customer
- Monitoring of the actions carried out
What are the benefits ?
- Increased productivity of salespeople in the management of their daily tasks
- Improved customer experience and loyalty
- A quick and intuitive handling
Team management
Because salespeople are the key to successful point-of-sale digitization, our Digital In-store solution offers them a set of functionalities so that they can take full control of this new tool.
- Training guides for an easy handling of the solution, sharing of best-practices
- Technical support
- Real-time performance monitoring and reporting via e-mail
- Challenge inter-sellers and inter-shops to boost the use of the solution
What are the benefits ?
- Involvement of salespeople
- Encouragement to use the solution
- Increase in turnover
Why implement a digital-in-store solution ?
Those little things that make all the difference
A solution that adapts to your information system
To facilitate and accelerate the implementation of its solutions in your company, Octipas has developed its own middleware allowing interfacing with your information systems. Your entire information system is interconnected without any need for change on your part: ERP, logistics, CRM, e-commerce, EDI, flow, payment…
Training and support for your field teams
Because the key issue for the success of the implementation of the sales tablets is the support of your sales teams, you have a dedicated contact who will accompany you from the preparatory phase of the project (preparation of the pilot store managers training, sharing of best practices, …). In addition, this support will continue throughout your project (sales team management, setting up challenges, performance analysis, reporting, feedback from the field, in-store visits, etc.).