Data Platform
Leverage your data to optimize your customers’ buying journey and the operational efficiency of your points of sale.
Increase your results and customer satisfaction by having analysis tools adapted to the realities of your business.
With the Octipas Data Platform, get the most out of your data
Octipas offers a cognitive platform designed for the retail industry.
It allows the application of predictive techniques that respond to the sector’s business challenges such as :
360° customer vision
Focus your strategy on your customers, take into account their entire journey to adapt your value proposition in real time, whether in-store or on your e-commerce site.
In-depth knowledge of the client
Anticipate your customers’ demands by finely analyzing interactions with your different channels to better profile them in order to sell better and by automatically detecting new behaviors.
Improvement of the customer journey
Increase the quality of your clienteling by taking more into account the expectations of your customers, their tastes and buying habits.
Optimization of the user experience
Analyze behavioral data and use open data to efficiently adapt your offer and your customer relationship in store, in the interest of customer satisfaction.
Detection of sales opportunities
Automatically determine relevant product associations on very large volumes of data to drive additional or cross-selling.
Analysis of the effectiveness of your e-merchandising rules
Measure the performance of your merchandising and adjust it automatically to maximize your sales level.
Taking into account your business imperatives
Systematically integrate your business imperatives into your dynamic scenarios (destocking, margin increase, etc.).
Homogeneity of the purchase path, across all channels
Ensure a seamless shopping experience across your different channels by reconciling all the data you have.
Automatic adaptation of the assortment to each customer
For each customer, understand what their expectations are, what they have already bought, what they are likely to look for and what you can offer them with a high probability of conversion. Dynamically adapt your offer to each click.